Episode 64: How Formula Marketing Disrupts Breastfeeding
Formula February 23, 2022

Today’s episode is fresh off the mic, covering the latest presentation and report from the World Health Organization on the $55 billion a year formula industry. The marketing practices of formula companies are exploitative, do not provide informed choice, and prey on the vulnerabilities of new mothers. To be clear, we are discussing the marketing of formula–not the product itself.
In this episode you’ll hear:
- How formula companies market their products (it’s not always obvious)
- Why formula marketing is a problem
- The real world impact of overuse of formula
- Ways we can work to change the problems with formula marketing
Related links:
- The WHO report on the $55 billion formula marketing industry
- Sign the pledge to #EndExploitativeMarketing
- The International Code of Marketing of Breast-milk Substitutes
- The WHO guidelines for safe formula preparation
LINKS:
- Holistic Lactation Website
- Follow on Instagram
- The Nurture Collective
- Our Advanced Lactation Formula supplement for naturally increasing & sustaining milk supply
Other ways to enjoy this episode:
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